24/7 Real Medias Open Adstream Central Is Selected By Heartcenteronline As Its Ad Serving Solution

NEW YORK -- October 28, 2004 -- 24/7 Real Media, Inc.

(Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that HeartCenterOnline, Inc., has chosen Open AdStream Central as the exclusive ad serving solution for its Web site, HeartCenterOnline.com, the world's leading provider of online information and services to the heart disease patient population and a leading provider of marketing solutions for cardiovascular specialist practices.HeartCenterOnline.

com has more than 1.1 million patient members and more than 59,000 cardiovascular professional members. HeartCenterOnlines site traffic continues to grow rapidly and currently has more than 1 million unique visitors each month resulting in more than 11.5 million page views, according to the company.

The site provides consumers with the largest cardiologist-edited library of information for patients, including animations, interactive applications and more. Additionally, HeartCenterOnline has a subscription fee-based Healthy Living Program, which provides its subscribers with online diet, exercise and stress management programs. HeartCenterOnline provides cardiologists with Web sites for their practice, marketing solutions and patient education.HeartCenterOnline switched to Open AdStream Central because it needed a technology that would accurately forecast its inventory, deliver ads effectively and create extensive, detailed reports.

Another reason HeartCenterOnline selected Open AdStream Central was because of its advanced targeting capabilities, which ensure the highest level of security and privacy. This allows HeartCenterOnline to target its advertising much more efficiently and to comply with security standards.Robert Tas, 24/7 Real Medias senior vice president of technology sales, said, Open AdStream provides a flexible and secure ad serving solution that will effortlessly scale to accommodate its growth. In addition to our present relationship, we are excited to be able to offer our enhanced targeting solutions to fit with HeartCenterOnlines future needs.

Our goal is to deliver relevant and robust solutions that meet our customers needs and that scale along with their business growth.Josh Hamby, founder and CEO of HeartCenterOnline, said, "Open AdStream gives us the flexibility, scalability and technical support to enable us to maximize the performance of the solutions we provide our advertisers. Our Company will be launching additional condition- focused sites, such as sites about allergies, mental health, diabetes, cancer and more, which will make Open AdStream even more valuable to us."Developed with some of the worlds leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web sites.

Among 24/7 Real Medias Open AdStream clients are Weather.com, FoxNews.com, Jupiter Media and Forbes.com.

About HeartCenterOnlineHeartCenterOnline, Inc. (www.heartcenteronline.com) is the leading provider of online information and services to the heart disease patient population, a leading provider of marketing solutions for cardiovascular specialists and now the most innovative healthy lifestyle program available on the Internet ("The Healthy Living Program").

HCO is committed to providing cardiovascular patients, their families and other site visitors with the tools they need to better understand the complex nature of heart-related conditions, treatments and preventive care, and to provide services and applications that deliver value to cardiovascular specialists. HCO also offers The Healthy Living Program, designed to help people prevent and/or manage heart-related conditions by helping them set and reach appropriate goals. HCO has successfully empowered the heart disease patient community and strengthened the cardiovascular physician-patient relationship. The Company will be launching additional condition-specialized sites such as allergies, mental health, diabetes, cancer and more.

About 24/7 Real Media, Inc.24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.

S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.

com. 24/7 Real Media: Delivering Today. Defining Tomorrow.Caution concerning forward-looking statements:This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.

These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media.

All information in this release is as of October 28, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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